stencil

Turn your knowledge into recurring revenue.

Create apps, tools, memberships, and workflows your customers actually pay for. No code required.

See what people are building

Sun Studio app screenshot
Sun Studio
Proposals for designers
14.3K / mo
Frame app screenshot
Frame
Curation for photographers
18.2K / mo
GSD app screenshot
GSD
Get stuff done, daily
11.6K / mo
HOW STENCIL WORKS

From one sentence to a business that runs itself

hellostencil.com
Describe your idea
Recommended shapes
Client Pipeline
Drag every lead from brief to paid
Proposal Library
Fork-ready templates your members reuse
Stencil
Building Forma — a CRM for freelance designers.
Brand & design system
Landing page & pricing
Payments & subscriptions
Accounts, database & hosting
Fforma
ClientsInvoicesTime
Clients
12 active · 3 unpaid
+ New
Maya ChenBrand identity$2,400Paid
Devi RaoWebsite redesign$3,800Unpaid
Tom BeckPackaging system$1,200Unpaid
Ana RuizArt direction$960Unpaid
Rui AlvesEditorial layout$1,450Paid
Outstanding$5,960
Live · this week
212
new trials signing up
+38% WoW
vs. last week
Fforma·studio
Growth
MRR
$4,128
+18% this month
Churn
2.1%
down from 3.4%
Subscribers
401
23 from referrals
Referrals liveSEO & AEO improving
I recovered 3 failed payments this week and drafted a referral offer for your most active designers. Want to see it?
  1. 01
    Describe your company
    Tell Stencil what you want to build, who it's for, and the problem you want to solve.
  2. 02
    Build the real thing
    Your idea becomes a production-ready SaaS business — branded, hosted, payments connected, and ready for customers.
  3. 03
    Get your first customers
    Go live with everything you need to get discovered, take payments, learn from customers, and make your first dollar.
  4. 04
    Build a company that grows
    Track MRR, reduce churn, recover failed payments, launch referrals, improve SEO & AEO, talk to customers, and keep shipping.
WHY STENCIL

Vibe coding is fun.
Starting a company is better.

Most builders stop at “it works.”
That's where Stencil starts.

Vibe-coded on your own
Your demo
User accounts+$$Payments+$$$
Hosting+$$$Database+$$Storage+$$
Email+$$Analytics+$$
7+ vendors · 7+ bills · 7+ dashboards — and you're the glue.
Built on Stencil
Your productLIVE
User accountsPaymentsHostingDatabaseStorageEmailAnalytics
+ also handled:BackupsSecurity updatesUptime & on-callScalingSSL & domainsCompliance & fraudMaintenance
MRR $83,345 · 1,055 customers · your company
Then, running it
Vibe-coded on your own
With Stencil
Revenue
On your own: A Stripe tab, a spreadsheet, a guess
With Stencil: MRR, trials, churn — one screen
Shipping updates
On your own: Redeploy and pray nothing breaks
With Stencil: Describe the change. It's live.
Renewals & churn
On your own: Silent cancellations, failed cards
With Stencil: Dunning & retention built in
Growth
On your own: Another stack of tools to buy
With Stencil: Referral programs built in
Getting found
On your own: SEO consultants, someday
With Stencil: SEO & AEO out of the box
What it costs to run
On your own: Retail pricing, vendor by vendor
With Stencil: Our scale. Your advantage.
When something breaks
On your own: At least seven vendors, each blaming each other
With Stencil: One support thread
When you're stuck
On your own: You're on your own
With Stencil: Real engineers, behind you
COMMON QUESTIONS

Built for one thing: real businesses.

PICK A QUESTION
All of it. Day one.

Payments, subscriptions, users, database, storage, email — running before your first customer shows up. You describe the business; the infrastructure is already done.

Payments & subscriptionsRUNNING
Users & authRUNNING
Database & storageRUNNING
Transactional emailRUNNING
Your own domainRUNNING
All of it. Day one.

Payments, subscriptions, users, database, storage, email — running before your first customer shows up. You describe the business; the infrastructure is already done.

Payments & subscriptionsRUNNING
Users & authRUNNING
Database & storageRUNNING
Transactional emailRUNNING
Your own domainRUNNING
“I had a PDF with 100 tool ideas in it, things my audience could build for their own businesses without a developer. One afternoon in Stencil and the PDF is software. Filter by what you want to build, save the ones that stick, come back whenever.”
Angie McPherson

Your next product is one sentence away.

No credit card · No coding